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Pearl Post Studio is Glasgow’s go-to agency for TikTok and Instagram marketing — helping restaurants, cafés, retailers, interior designers and creative brands grow their following and their revenue.
“Social media marketing is not about posting content. It’s about posting content that generates leads and builds a community.”
Trusted by 15+ Glasgow & UK brands — Hugs & Mugs · Koi Sushi · Meltdown · Cielo · Nea’s
We work with restaurants, cafés, retailers, interior designers and creatives — designing performance-focused campaigns on Instagram and TikTok that turn views into bookings, footfall, sales and loyal customers.
Tell us where you’re at — we’ll come back within 24 hours with honest next steps. No hard sell, no obligation.
Weekly 2-hour filming sessions producing scroll-stopping photo and video content for TikTok and Instagram.
Full account management — strategy, posting, community management and performance reporting. Revenue-driven.
Creator-made content and brand collaboration campaigns that reach new audiences and drive authentic engagement.
A bespoke content strategy aligned to your revenue goals — content pillars, campaigns and launch planning.
Click any video to watch on TikTok. Real campaigns, real views, real customers walking through the door.
We connect Glasgow businesses with the right creators to produce authentic, high-performing content that reaches new audiences and drives real conversions.
Most clients see a clear lift in reach and engagement within the first month, because we launch with a strategy rather than just posting. Commercial results — bookings, footfall, sales — build over the first 2–3 months as the content engine gets going. We report on real numbers from day one, so you’ll always know exactly what’s happening.
No. Plenty of our best-performing content never shows an owner’s face — product close-ups, behind-the-counter moments, POV-style videos and UGC creators all work brilliantly. If you are happy on camera, we’ll use it, but it’s never a requirement.
A weekly 2-hour filming session at your venue, a monthly content plan agreed in advance, consistent posting across TikTok and Instagram, community management, and a performance report at the end of the month. You approve everything before it goes live.
We work on a 3-month minimum contract. Social media takes a little time to compound — the first month is strategy and momentum, and the results build from there. After the initial 3 months we continue month to month, and most of our clients stay long-term by choice.
That’s exactly what the shop is for — the same calendars, strategy frameworks and reel formulas we use with clients, packaged so you can run it yourself. Many DIY customers come back for full management once it pays for itself.
Trusted by Glasgow & Scottish businesses
Whether you’re a restaurant, retailer, interior designer or creative brand — if you want more customers through social media, we can help.
We work with every type of Glasgow business — restaurants, cafés, retail, interior design and creative brands — delivering TikTok and Instagram marketing that drives real commercial results.
One dedicated 2-hour or more filming session every week at your venue or location. We capture your product, your space, your people — and turn it into content that stops the scroll and drives people to you.
Planned in advance against your revenue goals. No generic content. Every piece has a strategic purpose.
Complete management of your Instagram and TikTok. We handle everything — strategy, content, posting, community management and reporting — so you can focus on running your business.
We track what actually matters: bookings, footfall, sales and enquiries. Not just likes.
We connect your brand with the right creators to produce authentic, scroll-stopping content that reaches entirely new audiences. We saw 98.1% non-follower reach on our Meltdown launch campaign.
See our @algerianprincesss campaigns for Nea’s Café and Cielo — creator-led content that feels real because it is.
A revenue-aligned content strategy built for your business. We identify your audience, define content pillars, plan campaigns and map everything back to your commercial goals.
Whether you’re launching a new brand or scaling an existing one, strategy is where results start.
A stunning, mobile-first website built to convert visitors into customers. We design and build websites that match your brand, load fast and are optimised for search — so every click counts.
Whether you need a simple landing page or a full multi-page site, we handle everything from design to deployment.
We learn your business, goals and customers. Every strategy starts here — not from a template.
A monthly content plan aligned to your revenue targets — holidays, specials and campaigns mapped out.
Weekly filming sessions. You approve everything before it goes live. Consistent and conversion-focused.
We post, manage and report. Proactive communication every step of the way.
Drop us a message and we’ll work out the best approach together. No hard sell, just an honest conversation.
Every number below comes from a real campaign — no estimates, no projections. This is what Pearl Post Studio delivers for Glasgow brands on TikTok and Instagram.
A Glasgow institution repositioning from gelateria to modern brunch spot — with a social presence that needed to catch up with the new identity. We relaunched their content from scratch, and the very first video went viral.
That one TikTok pulled 40K views, 918 shares and 192 new followers within 24 hours of posting. The same content on Instagram reached another 24K accounts and brought 360 follows — over 550 new followers from a single piece of launch content, across both platforms, in a day.
A beloved Glasgow café with exceptional food but an inconsistent social presence. We rebuilt their strategy, created monthly content plans, launched viral TikToks and ran holiday campaigns that completely sold out every time.
The “thickest hot chocolate in Glasgow” TikTok generated 107K views — bringing in waves of new customers and establishing them as a must-visit Glasgow destination.
Meltdown opens until they sell out — meaning every sale had to come through social. We launched from zero, creating viral content that reached over 900,000 accounts immediately.
One post hit 187K views with 6,481 likes and 358 shares. A 1.2M-view Reel followed. The brand now has a cult Glasgow following and sells out every single time they open.
Glasgow’s newest sushi spot landed in Hyndland and needed to make an immediate impact. We positioned Koi as the city’s must-visit sushi destination, with a TikTok launch that generated 203K views from day one.
Strategic content built to attract new Glasgow diners who had never heard of Koi before — reaching them where they scroll.
A stunning café on Great Western Road that needed content worthy of its aesthetic. We created consistent, atmospheric content and ran UGC creator campaigns — including @algerianprincesss — that drove genuine footfall.
707K post views in one period, 1,511 shares and 125K accounts reached. A community built around the brand.
A charming neighbourhood café in Battlefield with a loyal regular base but limited reach. We brought in UGC creator @algerianprincesss to produce authentic content introducing Nea’s to entirely new audiences on TikTok.
Creator-led, genuine and built to drive walk-in customers from people who’d never heard of Nea’s before.
We partnered Cielo Café with Charlotte Tilbury for an exclusive Glasgow pop-up activation — bringing Cielo's signature matcha into the heart of Charlotte Tilbury's Buchanan Street counter.
Creators and guests experienced Cielo drinks while getting glam — a natural brand collab that produced high-quality content, reached a brand new beauty audience and put Cielo in front of Charlotte Tilbury's existing Glasgow customer base.
Can’t afford full management yet? These digital products give you the exact frameworks, calendars and strategies we use with our clients — so you can start driving results yourself, right now.
A ready-to-use monthly content calendar built specifically for Glasgow food, drink and lifestyle businesses. Every day planned with content ideas, caption hooks and posting strategy.
The exact strategy framework we build for every client — adapted for you to DIY. Platform strategy, content pillars, audience targeting and how to turn views into actual customers.
Everything you need to professionally manage a social media client or your own brand like an agency. Briefing templates, approval workflows and reporting dashboards.
The exact formula behind our 1.4M-view and 107K-view Reels for Glasgow restaurants — broken down so you can film and produce scroll-stopping content yourself with just a phone.
The exact campaign system we used to create sold-out Valentine’s, Christmas and seasonal campaigns for our clients. Plan your next sell-out event step by step.
200+ ready-to-use captions and hooks written for restaurants, cafés and food brands in Glasgow. Stop staring at the caption box — copy, personalise and post in 60 seconds.
All six Pearl Post Studio digital products in one bundle. Save £435 and get every framework, calendar, strategy and template we use with our clients — yours to keep forever.
Instant digital delivery · PDF, Google Sheets & Notion
If you’d rather focus on running your business while we handle the social media, get in touch.
Pearl Post Studio is a social media agency based in Glasgow, specialising in lead generation for restaurants, cafés, fast food brands, retailers, interior designers and creative businesses across Scotland.
Founded by Boushra, the studio designs and runs performance-focused campaigns across Instagram and TikTok — turning views and engagement into bookings, footfall and online orders.
We work with every type of business — from Glasgow cafés to interior design studios and art brands. If you have a product or space worth showing, we’ll build you an audience that buys.
Content decisions are always made through a commercial lens — what drives bookings, orders and footfall.
Weekly filming sessions, consistent posting and 2 weeks notice for holidays — no gaps, no excuses.
Proactive communication, honest reporting and a focus on the metrics that actually move your business forward.
What we’re learning from real campaigns — hooks, launches, UGC and the unglamorous details that actually move the numbers. Written by us, for Glasgow business owners.
The World Cup just took over every FYP, the glitch edit is everywhere, and summer audios are stacking. What’s actually worth jumping on if you run a Glasgow business.
Read article →You can now rearrange your profile grid, Trial Reels has gone global, and shares matter more than likes. What changed this week and what to actually do about it.
Read article →Views without bookings usually come down to three fixable things. Here’s where we look first on every account we take over.
Read article →Almost everything about a video’s performance is settled before second four. How we write hooks for food and lifestyle brands.
Read article →No followers, no ad budget, a brand that only opens until it sells out. The launch playbook behind 901K accounts reached.
Read article →They look similar on the surface but do completely different jobs. How to choose — and what we’d run for a café vs a retail brand.
Read article →Everything in the journal comes from campaigns we run every week. If you’d rather skip the DIY, let’s talk.
Whether you’re a restaurant, café, retailer, interior designer or creative brand — if you want to grow on social media, drop us a message and we’ll come back within 24 hours.
© 2025 Pearl Post Studio. Glasgow Social Media Agency. TikTok & Instagram Marketing Glasgow.
info@pearlpoststudio.com · 07387 853 533
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